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Sale Tips
The easiest and most reliable way to improve the appeal of your home
is to enlist a quality home service professional. The right professional
can help you get everything in order - from repainting the kitchen
to providing a thorough cleaning - so you can stay focused on more
important things.
Make
the Most of that First Impression
A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch
welcome prospects. So does a freshly painted front door. If it’s autumn,
rake the leaves. If it’s winter, shovel the walkways. The fewer obstacles
between prospects and the true appeal of your home, the better.
Invest a Few Hours for Future Dividends
Here’s your chance to clean up in real estate. Clean up the living
room, the bathroom, the kitchen. If your woodwork is scuffed or the
paint is fading, consider some minor redecoration. Fresh wallpaper
adds charm and value to your property. If you’re worried about time,
hire professional cleaners or painters to get your house ready. Remember,
prospects would rather see how great your home really looks than hear
how great it could look "with a little work."
Check Faucets and Bulbs
Dripping water rattles the nerves, discolors sinks, and suggests faulty
or worn-out plumbing. Burned out bulbs or faulty wiring leave prospects
in the dark. Don’t let little problems detract from what’s right with
your home.
Don’t Shut Out a Sale
If cabinets or closet doors stick in your home, you can be sure they
will also stick in a prospect’s mind. Don’t try to explain away sticky
situations when you can easily plane them away. A little effort on
your part can smooth the way toward a closing.
Think Safety
Homeowners learn to live with all kinds of self-set booby traps: roller
skates on the stairs, festooned extension cords, slippery throw rugs
and low hanging overhead lights. Make your residence as non-perilous
as possible for uninitiated visitors.
Make Room for Space
Remember, potential buyers are looking for more than just comfortable
living space. They're looking for storage space, too. Make sure your
attic and basement are clean and free of unnecessary items.
Consider Your Closets
The better organized a closet, the larger it appears. Now's the time
to box up those unwanted clothes and donate them to charity.
Make Your Bathroom Sparkle
Bathrooms sell homes, so let them shine. Check and repair damaged
or unsightly caulking in the tubs and showers. For added allure, display
your best towels, mats, and shower curtains.
Create Dream Bedrooms
Wake up prospects to the cozy comforts of your bedrooms. For a spacious
look, get rid of excess furniture. Colorful bedspreads and fresh curtains
are a must.
Open up in the Daytime
Let the sun shine in! Make sure your windows Sparkle. Pull back your
curtains and drapes so prospects can see how bright and cheery your
home is. A light and bright home is much more appealing to buyers
than a dark and dismal cave.
Lighten up at Night
Turn on the excitement by turning on all your lights - both inside
and outside - when showing your home in the evening. Lights add color
and warmth, and make prospects feel welcome.
Avoid Crowd Scenes
Potential buyers often feel like intruders when they enter a home
filled with people. Rather than giving your house the attention it
deserves, they're likely to hurry through. Keep the company present
to a minimum.
Watch Your Pets
Dogs and cats are great companions, but not when you're showing your
home Pet odors kill many sales! Make sure your pets are not present
during showings and eliminate all smells associated with your cat
or dog. Pets have a talent for getting underfoot. So do everybody
a favor: Keep Kitty and Spot outside, or at least out of the way.
Think Volume
Rock-and-roll will never die. But it might kill a real estate transaction.
When it's time to show your home, it's time to turn down the stereo
or TV.
Don't Apologize
No matter how humble your abode, never apologize for its shortcomings.
If a prospect volunteers a derogatory comment about your home's appearance,
let your experienced Agent handle the situation.
Keep a Low Profile
Nobody knows your home as well as you does. But your Agent knows what
they need and want. Your Agent will have an easier time articulating
the virtues of your home if you stay in the background.
Don't Turn Your Home into a Second-Hand Store
When prospects come to view your home, don't distract them with offers
to sell those furnishings you no longer need. You may lose the biggest
sale of all.
Defer to Experience
When prospects want to talk price, terms, or other real estate matters,
let them speak to an expert - your Agent.
Can I sell my house myself?
Many people believe they can save a considerable amount of money by
selling on their own. They look at the average commission on a house
and remember stories of friends or relatives who managed to get through
the process with seemingly little trouble.
Approximately 10 percent of American homeowners handle their own sales.
But in order to do this, you'll need to realistically assess exactly
what's involved. The routine parts of the job involve pricing your
house accurately, determining whether or not a buyer is qualified,
creating and paying for your own advertising, familiarizing yourself
with enough basic real estate regulations to understand a real estate
contract, and coordinating the details of a closing. These are serious
responsibilities to take on, and they include the concerns that your
house is only on the market when you're home, your marketplace is
limited to those you can reach locally, and a mistake may cost you
the money you're trying to save.
The best reason for working with a real estate agent is the enormous
amount of information they have at their disposal – information that
can help make your house sell faster and easier. Professionals know
about market trends, houses in your neighborhood, and the people most
likely to buy in such neighborhoods. They also know how to reach the
largest number of people who may be interested in your house and are
trained in areas like screening potential buyers and negotiating with
them. Finally, they're always "on-call," and willing to
do the things most of us don't: working on the weekends and answering
the phone at all hours.
When is the best time to list a house for sale?
The "best" time to list your house is actually as soon as
you decide to sell it. If you want to get the best price for your
house, the key is to give yourself as much time as possible to sell
it. More time means more potential buyers will probably see the house.
This should result in more offers; it also gives you time to consider
more options if the market is slow or initial interest is low.
Is there any seasonality to the market?
Peak selling seasons vary in different areas of the country, and weather
has a lot to do with it. For example, late spring and early fall are
the prime listing seasons in many areas because houses tend to "show"
better in those months than they do in the heat of summer or the cold
of winter. And of course, people like to do their house shopping when
the weather is pleasant. But keep in mind that there are also more
houses on the market during the prime seasons, so you'll have more
competition. So while there is seasonality in the real estate market,
it's not something that should dominate your decision on when to sell.
How long should it take to sell?
Average listing times vary from 30 to 180 days, according to market
conditions in a particular region, town, or even neighborhood, and
of course, price, terms, condition, location, accessibility and exposure
play an even greater role. Selling in any market is easier if you
keep time on your side. Most professionals will tell you that allowing
yourself at least six months will put you in a position to get a better
return from their marketing efforts.
What if I can't sell my old house before I have to move?
This situation can arise for any number of reasons. For example, getting
the job promotion you've been waiting for may mean having to relocate
very quickly. Another example: you finally find your "dream home,"
and need to get it under contract before it sells to another buyer.
Whatever the reason, don't panic. You have some viable alternatives
to the worrisome possibility of double mortgage payments. If you don't
have to sell in order to buy a new home, consider the advantages and
disadvantages of renting your old house. If you're being transferred
before you've had a chance to decide on the new house, you may be
able to obtain a short-term rental of your own while you're becoming
familiar with the new area. Either way, a local real estate professional
can usually help, by advising you how much you can expect to pay for
rent in your new city, or what you need to charge for your current
home to both cover your mortgage payments and take care of other costs
you'll entail as a landlord.
How do I price my house?
Always price your property sensibly. It is important to be realistic
about your home's value and price it accordingly. To determine the
fair market value, a real estate professional can supply information
on comparable homes that have sold or gone under contract in your
area.
What's the difference between fair market value and asking
price?
You can assume that some negotiation will be necessary to reach an
agreement with a buyer. The professional who presents you with the
results of your CMA will provide all the data that establishes fair
market value. Then, based on your own timing and marketplace variables,
your real estate professional will be willing to help you establish
a competitive pricing strategy. Generally speaking, the owner's asking
price - the advertised price of a house when it goes on the market
- is set slightly higher than fair market value.
Who can help me determine the right asking price?
Real estate sales professionals suggest asking prices based on a wide
array of information you may not have at your disposal, including
recent listing and selling prices of houses in your neighborhood.
If you're not completely confident in their suggestions, you may want
to order an appraisal.
How flexible should I be about the asking price?
Generally, the first three weeks will be the test period of your initial
asking price. If you see showings drop off and very few return visits,
you may want to consider repositioning your asking price. Most buyers
leave room for negotiation when they make an offer. Thus, a certain
degree of flexibility is usually called for on the part of both the
buyer and seller.
Should I fix my house up before it goes on the market?
Unless your house is nearly new, chances are you'll want to do some
work to get it ready to market. The type and amount of work depend
largely on the price you're asking, the time you have to sell, and
the present condition of the house.
What should I do to make the house show better?
First, make your house look as clean and spacious as possible. Remember,
people may look behind your doors — closet and crawlspace doors, as
well as those to the bedrooms and bathrooms. So get rid of all the
clutter; rent a storage space if you need to, hold a garage sale or
call a local charity. After you've cleaned, try to correct any cosmetic
flaws you've noticed. Paint rooms that need it, re-grout tile walls
and floors, remove or replace any worn-out carpets. Replace dated
faucets, light fixtures, and the handles and knobs on your kitchen
drawers and cabinets if needed. Finally, as with the outside of your
house, try to make it easy for prospective buyers to imagine your
house as their home. Clear as much from your walls, shelves, and countertops
as you can. Give your prospects plenty of room to dream.
Should I make any major home improvements?
Certain home improvements that are useful to almost everyone have
proven to add value or speed the sale of houses. These include adding
central air conditioning to the heating system; building a deck or
patio; finishing the basement; doing some kitchen remodeling (updating
colors on cabinets, countertops, appliances, panels, etc.); and adding
new floor and/or wall coverings, especially in bathrooms. On the other
hand, improvements that return less than what they cost are generally
ones that appeal to personal tastes that not everyone may share, like
adding fireplaces, wet bars and swimming pools, or converting the
garage into an extra room.
The challenge that comes with any home improvement designed to help
sell your house is recouping your investment. There's always the risk
of over-improving your house — that is, putting more money into it
than neighborhood prices will support.
Am I liable for repairs after I sell?
Yes. If the buyer's inspection reveals major problems with your house's
structure or mechanical systems (heating, electrical, plumbing, etc.),
the buyer may wish to negotiate the price downward on the basis of
anticipated repair costs. So even though the repairs won't be made
until after the sale, practically speaking, you'll be paying for them.
Sometimes, repairs may be required before the transfer of title takes
place. This is especially true in sales that involve financing that's
insured or guaranteed by the government. You may also have heard about
lawsuits involving sellers who failed to disclose major problems before
the sale - like an addition to the house that wasn't built to code.
How important is advertising?
Advertising remains an important component in the marketing process.
Today, however, this means much more that an ad placed in the local
newspaper. Today's real estate agents have the knowledge and resources
to market your home through an array of proven modern methods, including
TV, magazines, radio, the Internet and direct mail in addition to
traditional print advertising. They are trained to determine where
the pool of buyers for your particular property might most likely
be found and from that, can best determine the type of advertising
that is best for your property
What should I expect from an open house?
The open house is another valuable part of the marketing process,
offering prospective buyers the chance to view houses in a low-pressure,
"browsing" atmosphere. With that in mind, you shouldn't
expect it to generate a sale, at least not directly. What you should
look for is interest expressed and requests for private showings made
to your sales professional in the days following the open house. Open
houses are always valuable. If many prospective buyers attend, it
shows you that the property is attractive and saleable. If very few
people show up, it can indicate that the price is too high, and cause
you to look for ways to improve Curb appeal. Try not to draw your
own conclusions — your sales professional will give you a full report
on open-house activity and offer a professional assessment of its
results.
Sales professionals often hold an open house for other sales professionals
shortly after a house is listed. This event, usually held mid-week
when real estate people can give it their full attention, can be as
important to your efforts as your listing in the local MLS. The more
professionals who see your house, the more prospects you're likely
to reach.
Should I try to avoid being at home when the house is shown?
You should definitely plan to be out of the house during any open
house your sales professional has scheduled; the same goes for first
showings to prospective buyers. People often feel uncomfortable speaking
candidly and asking questions in front of current owners.
Will my sales professional be present at the closing?
If you wish. While the law does not require their presence, both the
buying agent and the selling agent may attend the closing. Even though
most of the procedures are handled by the lenders, title companies,
and in some cases an attorney, you'll find that your sales professional
can be a valuable source of information and counsel, especially if
any last-minute problems arise. Good real estate professionals are
also extremely helpful in the days immediately prior to the closing.
They'll help you prepare by giving you a step-by-step preview of the
entire process and what will be expected of you. And they'll make
certain you bring all necessary documents and other information.
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